I'm
Mario Castañeda

INNOVATIVE MARKETING AND DESIGN STRATEGIST

COMPETENCIAS

01 SKILLS

Knowledge and Skills

MARKETING

90%

MANAGEMENT

95%

CREATIVITY

100%

ADVERTISING

90%

GRAPHIC DESIGN

95%

COMMUNICATION

90%

ADOBE SUITE

90%

With over 17 years of experience in Marketing, Communication, and Creative fields across the United States, Mexico, Asia, and Europe.

Hold an M.S. in Global Marketing Direction and Management, a B.A. in Communication and Graphic Design, and an Ed.S. in Neuro-marketing. My academic background, coupled with an Advanced C1 level of English proficiency, my Native Spanish, and certifications in leadership, Agile Methods, and Design Thinking, has honed my expertise in customer engagement and strategic marketing.

In my career, I have held roles such as Chief Marketing Officer, Art Director, and Creative Director, demonstrating my versatility and adaptability. I specialize in Digital Marketing, B2B and B2C Marketing, Brand Development, and Social Media Management, with proficiency in tools like AI, HubSpot, and Salesforce. My portfolio includes successful projects with notable brands like PayPal, Xoom, and Coca-Cola Zero.

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PORTAFOLIO

EXPERIENCIA

02 PORTFOLIO

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03 EXPERIENCE

2023-2024 - Remote / Maryland, USA

Heartland Farms

(Five Star Home Foods LLC)

Marketing and Design Specialist

Elevated brand engagement, resulting in a 25% increase in audience interaction and brand loyalty growth.
Innovatively crafted ad campaigns, leading to a 20% increase in audience engagement and conversion rates.
Excelled as a creative problem-solver, efficiently addressing marketing challenges and improving campaign strategies.
Spearheaded the development and maintenance of the brand's visual identity, enhancing brand consistency across platforms.
Enhanced digital presence, managing targeted ad campaigns for 50% of social media channels, keeping everything with the latest marketing trends.
Achieved the integration of internal collaborators by creating corporate and brand elements, leading to a 30% improvement in brand image and trust.

2022-2023 - Remote / New York, USA

Simplenight

Marketing/Creative Director/UI/UX Consultant

Increased subscriber retention by 15% via innovative digital marketing campaigns in the first three months.
Conceptualized and executed branding initiatives, enhancing market positioning, achieving the top 6 positions in Google search, and the Google Security Certification for booking engines.
Authored compelling API-related web content, enhancing product understanding by 50%.
Developed impactful web and booking portal content, improving user satisfaction by 30%.
Led creative brand stewardship, enforcing guidelines and crafting marketing and advertising materials, ensuring a cohesive corporate image.
Directed visionary creative efforts, aligning with business objectives, increasing ROI by 20%.
Led the Design department, enhancing project delivery efficiency by 35%.
Initiated a digital loyalty campaign, improving retention by 20% and attracting key investors.
Provided strategic insights from market and brand analyses, influencing a 15% improvement in brand positioning strategies.

2014-2015 - GT

Social Security (IGSS)

Team Lead of Communication and Design

Revolutionized branding by developing graphic and corporate identity, resulting in a 30% increase in public engagement and recognition.
Managed a team of 5 designers and communicators, enhancing team productivity through collaborative and innovative approaches.
Oversaw the revamp of web development projects, achieving a 50% faster loading time and a 35% increase in user satisfaction.
Improved visual communication with advanced photo retouching techniques, increasing advertising effectiveness.
Enhanced online presence by optimizing PHP functions and updating digital platforms, leading to a 25% growth in social media interaction.
Crafted and executed internal and external communication strategies, boosting message clarity and audience reach.
Innovated in social media content strategy, driving a 40% increase in audience engagement and content reach.

2012-2013 - Remote / MX

ÁGUILA LIBRE ADVERTISING

Design Manager

Spearheaded strategic brand crafting, enhancing corporate images and institutional graphics, resulting in a 35% improvement in brand recognition.
Created dynamic advertising and digital content, leading to a 40% increase in audience engagement across various platforms.
Led design teams with strategic finesse, enhancing team collaboration and creativity, resulting in a 30% increase in successful project deliveries.
Innovated in web and app design, ensuring user-friendly experiences and contributing to a 20% increase in client satisfaction.
Notable Client Engagements: Worked with high-profile clients such as La Roca Hostal, Council of Spanish Residents of Guatemala, and Venezia Consultants.

2011 - GT

Tactics Advertising Agency

Designer, Producer and Animator

Demonstrated versatile expertise in creation, programming, and 2D/3D animation, resulting in a 25% increase in client engagement through innovative solutions.
Strategically designed advertising materials, aligning with client objectives and improving brand identity representation by 20%.
Implemented successful annual communication strategies with Guatemalan Sugar Producers, contributing to a 30% improvement in communication effectiveness and sales strategies.

Lawton Lighthouse, LLC

Chief Marketing Officer Consultant (CMO)

Unified brand messaging across initiatives, enhancing brand awareness and reputation by 20% in the first two months.
Orchestrated seamless product launches, driving a 40% increase in awareness and engagement and a 35% growth in sales.
Executed integrated marketing campaigns across multiple platforms, amplifying engagement and outcomes by 30%.
Mastered budget management, optimizing resource allocation for campaigns, resulting in a 20% increase in cost efficiency and ROI in the first three months.
Established an entire corporate image, resulting in a 30% increase in brand recognition, by transforming concepts into tangible branding elements.
Managed marketing cross-functional teams with precision, fostering a collaborative environment and enhancing team productivity by 30% showing proven leadership skills.
Conducted insightful market research to inform targeted strategies, leading to a 25% increase in audience engagement and understanding.
Elevated the company's online presence, mastering social networks and search engine dynamics, resulting in a significant increase in digital footprint and social media presence.

2023 - Remote / Iowa, USA

2015-2022 - Remote / California, USA

PAYPAL

Marketing and Art Director

Expanded brand in 54 countries, increasing 60% global market reach.
Successfully led the European launch strategy, navigating cultural nuances to optimize market penetration, increasing conversions and ROI by 15%.
Managed marketing budgets, optimizing resource allocation, and achieving a 10% reduction in operational costs without sacrificing campaign quality.
Developed and executed marketing strategies across multiple countries and languages, resulting in a 35% increase in global market engagement.
Negotiated key partnerships, leading to 25% cost savings and 15% revenue growth through strategic alliances.
Collaborated with Territory Managers, aligning marketing strategies that contributed to increasing territory sales.
Led design and content teams, fostering a culture of creativity and innovation that increased team productivity.
Created compelling advertising campaigns, achieving a 30% higher engagement rate and a 20% increase in lead generation.
Crafted engaging social media content, leading to a 50% growth in social media followers and a 60% increase in online interaction.
Reimagined the brand image, aligning it with current trends and contributing to increased brand recognition.
Initiated a digital loyalty campaign, enhancing subscriber retention by 25% and attracting significant investor interest.

2013 - GT

Civil Aviation (DGAC)

Team Lead of Art and Web Master

Drove web development initiatives, enhancing user experience, functionality, and visual appeal, resulting in a 30% increase in website traffic.
Orchestrated a major graphic identity redesign, enhancing brand perception by 40%.
Directed web development, improving user engagement and website functionality, leading to a 50% increase in user interaction.
Created corporate materials, enhancing brand identity and communication effectiveness.
Crafted impactful internal and external communication, enhancing message clarity and engagement by 25%.
Managed and elevated the design team's performance, boosting project efficiency by 35%.

2012-2013 - GT

EBclosion Marketing Agency

Creative and Graphic Designer

Designed captivating 2D and 3D animations, leading to a 40% improvement in concept communication and audience comprehension
Architected e-commerce solutions, improving client site user experience and transaction efficiency by 35%
Created innovative mobile applications, addressing user needs and app usability by 20%
Noteworthy Clients: Claro, Tigo, Movistar, Coca-Cola, Colgate, Duracell, Kellogg's, Tortrix, National Liquor Store of Guatemala

CONTACTO

CONTACT

To locate me, please send a message through the following form, to the following email address, or by cell phone.

macastaneda@gmail.com
Cel: 502-3072-6070

I'm Mario Castañeda